Analysis of MUSIC Video 3

Video statistics

Views and discovery

13,732,920

Views

Key discovery events

A

First referral from YouTube search:it's my life

7 Dec 2009 - 334,699 views

B

First referral from YouTube search:its my life

7 Dec 2009 - 433,567 views

C

First referral from related video:No Doubt - Just A Girl

7 Dec 2009 - 478,125 views

D

First referral from YouTube search:no doubt its my life

7 Dec 2009 - 783,974 views

E

First referral from YouTube search:no doubt

7 Dec 2009 - 844,432 views

F

First referral from related video:No Doubt - Don't Speak

7 Dec 2009 - 1,476,286 views

G

First view from a mobile device

16 Dec 2010 - 530,031 views

H

First referral from related video

31 Oct 2011 - 488,850 views

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Engagement

8,587 Comments	0 Favourites
48,677 Likes	675 Dislikes

Audience

Top locations

United States

Mexico

Argentina

Top demographics

Female, 13-17 years

Male, 45-54 years

Male, 35-44 years

FROM THIS I CAN SEE THAT IT IS CLEAR THE THEME OF FEMALE EMPOWERMENT IS POPULAR WITHIN MY TARGET AUDIENCE 16+. IT IS ALSO CLEAR IT IS LIKED BY THE MAJORITY.

Analysis.

The 1930s-style music video was directed by David LaChapelle. We can tell it is a 1930's style with the use of font at the beginnig that is commonly asociated with this era.


NARRATIVE
In the song's music video, Gwen Stefani portrays a black widow (a venemous female), who is put on trial and sentenced to die for the murders of three men she knew, who are portrayed by the other members of the band. The first victim (played by Tom Dumont) dies when Stefani laces his dinner with rat poison, the second victim (Tony Kanal) dies when Stefani runs him down with her car, and the third victim (a house painter played by Adrian Young) is electrocuted in a bathtub after Stefani tosses her electric hairdryer into the tub.

In between the death scenes are scenes of Stefani in court and being dragged to the gas chamber where she is executed. The video ends with the three murder victims in the afterlife, laughing and watching her televised execution. This is an interesting storyline that is dynamic and eyecatching. I like the way the main story is seperated with the court scene intervals.

CINEMATOGRAPHY

PERFORMANCE OF ARTIST

MISE-EN-SCENE

SUCCESS
The music video was moderately successful on video chart programs. On MTV's Total Request Live, it reached number seven in November 2003 and was on the countdown as late as January 2004. The video peaked at number eight on MuchMusic's Countdown and remained on the program through March 2004. At the 2004 MTV Video Music Awards, "It's My Life" won the awards for Best Group Video and Best Pop Video. It also received nominations for Best Direction, Best Cinematography, and Best Art Direction